Google is updating ad delivery options to help users maximize performance within their daily budget.
Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available.
All Search and Shopping campaigns along with shared budgets using Accelerated delivery will be automatically switched to Standard delivery by October 1, 2019. Accelerated delivery will continue to be available for Display campaigns and Video campaigns.
Ad delivery method determines how long your daily budget lasts within a day. While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget.
This method can increase CPCs for campaigns that are limited by budget due to increased competition early in the day, or unintentionally spend most of your budget in earlier time zones.
Alternatively, Standard delivery takes into account expected ad performance throughout the day and is better at maximizing performance within your daily budget.
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