Time - most marketing teams don't have much of it, and social media activities can easily gobble up huge chunks of a regular business day.
Simply responding to inquiries and interacting with people can eat up precious minutes that are typically used on "more important" corporate marketing tasks.
The entire point of having a social media presence is to raise awareness of your brand and engage with your customers. Hopefully, in doing so, you are creating fans of your brand.
If you choose to utilize an agency to guide your social media content and marketing, that agency should be integrated into the company culture - fully understanding the business and your brand's voice.
At DION Creative Agency, we understand how easy it is for organizations to make mistakes on social media that negatively impacts the brand image and their reputation. Most brands can benefit from the insight and knowledge of an outside agency.
However, it is important for organizations to work with an agency that understands their industry and knows how to engage in meaningful, thoughtful conversions from the keyboard.
Hiring an outside resource is beneficial if your organization and it's marketing team (or lack thereof) if the team is drowning with tasks, meetings, and to-do lists.
At DION C.A., we have worked with clients on a wide variety of social media projects. Through this experience, we have gained an understanding of best practices, and we use the knowledge gained from those experiences to enhance our work.
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