Shorter, more concise blogs and advice articles (with focused points) can be ideal for prospective customers looking for quick and easy-to-understand answers to their questions.
Some brands think that short articles will discredit their authority - believing long, ultra-detailed content will make them seem like experts.
Most customers want an answer, not a full academic course on the product or service.
When DION Creative Agency optimizes your product and/or service pages, we keep the audience in mind.
If a lot of details are necessary to explain a product or service, we opt to create specialized content to meet that need.
There is also debate on search engine optimization benefits to shorter content. Content of 1000+ words seems to traditionally correlate with higher rankings; however, there are many variables other than word count.
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