Time-limited content describes most content marketing pieces. It is content that will be outdated and irrelevant due to the subject matter.
Content about recent news, an event, a seasonal sale, or an editorial about a hot topic would be examples of time-limited content.
Time-sensitive or time-limited content is useful and can impact your website traffic if positioned correctly. Depending on your industry and brand, time-limited content can result in great spikes of traffic, but takes strategy.
At DION Creative Agency we utilize time-sensitive topics to produce quick wins in website traffic and reinforce brand voice.
Every time you publish content related to a trending or hot topic, it is more likely to get widely shared and viewed. You will get an initial burst of traffic, but the spike will die as quickly as the topic.
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