Instagram is making new moves, and the updates to the Messenger API to support Instagram messaging is the latest. The Messenger API gives businesses new tools to manage their customer communications on Instagram at scale.
Enabling businesses to integrate Instagram messaging with their preferred business applications and workflows; helping drive more meaningful conversations, and increasing customer satisfaction are just some of the estimated benefits of the new API. These new powers should grow sales for any brand that utilizes the tools correctly.
The updated API is currently in beta with a limited number of developer partners and businesses. The newly launched Messenger API support for Instagram, should help brands increase efficiency, drive even stronger user engagement, and easily maintain a two-way dialogue with their followers.
At best estimations, over the last year, total daily conversations between people and businesses on Messenger and Instagram grew over 40 percent.
Messaging plays a central role in helping people connect with brands in personal ways through story replies, direct messages, and mentions. The opportunity to drive sales and improve customer satisfaction by having meaningful interactions with people on Instagram messaging is huge for businesses.
The updates to the Messenger API are part of Facebook’s overall effort to make it easier for businesses to reach their customers across their family of apps.
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